📋 Table of Contents

Tuesday, December 19, 2023

📋 Table of Contents

1. LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

2. Better Together: Content Syndication + ABM Advertising sponsored webinar

3. What B2B Software Buyers Look for in Online Reviews

4. The Impact of Remote Workers' Cybersecurity Mistakes

5. Miss the Live B2B Storytelling Workshop? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices. »

sponsored webinar

Better Together: Content Syndication + ABM Advertising

Content syndication and account-based paid advertising are two of the most effective B2B marketing strategies. But together, they can be so much more! Join us to discover how to combine the two to create a single, hyper-targeted way to generate and nurture engaged leads. »

research

What B2B Software Buyers Look for in Online Reviews

B2B software buyers say they check online reviews of products/solutions to find out about a number of different things, including quality, ease of use, cost effectiveness, and security, according to recent research. Check out the study findings. »

infographic

The Impact of Remote Workers' Cybersecurity Mistakes

This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords. Check out the infographic. »

Miss the Live B2B Storytelling Workshop?

MarketingProfs Master Class for PRO members

If you missed last week's storytelling workshop, we've got the next best thing. B2B Storytelling for Humans: Stories That Inspire Buyers to Action is a Master Class hosted by Ekaterina Walter. Discover the brand storytelling secrets that connect your audience with your mission. Available on demand now for PRO members.

Check out B2B Storytelling for Humans

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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News You Can Use

Updates from around the industry

Marketing 360 Announces New Zapier Integration; Streamlines Lead Management for Businesses MarTech Series

7GC & Co. Holdings and Banzai Complete Business Combination GlobeNewswire

Unacast Powers Up Location Analytics With Google Cloud's Generative AI Platform MarTech Series

AI Startup Jenesys AI Raises $1.1M for B2B Accounting Breakthrough FinTech Global

India's B2B Marketplace Udaan Raises $340M Digital Commerce 360

Demandbase Named #1 in Account-Based Advertising and Orchestration PR Newswire

Upcoming Events

DEC

A Messaging Framework That Resonates
45-minute webinar | presented by Pam Didner

JAN

What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce

JAN

AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]

JAN

Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience

JAN

Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego

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