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MarketingProfs
Dec 19, 2016 Vol. 15, No. 244
In this issue
1. How-To: Useful SEO Content Tactics for a Successful 2017
2.  PRO  On-Demand Seminar: Inspire Change With Speeches, Stories, Ceremonies, Symbols
3. Survey Says: 3Q16 Email Marketing Benchmarks and Trends
4. Infographic: Why Instagram Matters to Marketing
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Advertisement  By upgrading to PRO membership, you'll gain access to industry rock stars Scott Stratten, Jay Baer, and David Nihill, along with unlimited access to an unparalleled collection of premium marketing resources. Upgrade today.
 
How-To
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Useful SEO Content Tactics for a Successful 2017
By Liraz Postan
SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn about not only anticipating the future and inventing creative initiatives but also inspiring those around you to support and help execute your vision. Read More
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Advertisement  Don't miss out on Scott Stratten, Jay Baer, and David Nihill. Go PRO and you'll gain access to can't-miss January seminars, plus much more! Upgrade today.
 
Survey Says
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3Q16 Email Marketing Benchmarks and Trends
By Ayaz Nanji
The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services. Read More
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AT-A-GLANCE
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Why Instagram Matters to Marketing [Infographic]
By Laura Forer
Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing. Read More

event calendar

Jan 5
PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 19
PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
B2B Marketing Forum—Save $800 when you register by January 31

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