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In This Issue
+ How-To: Customer Retention Is King: Four Steps to Secure the Throne
+ How-To: A Five-Item To-Do List to Get Started on Your Google Plus Page
+ PRO Favorite: Guy Kawasaki on How to Enchant and Engage
+ Survey Says: Mobile Commerce Trends by Country in 2013
+ My View: 3 Reasons (and Tips) for Reaching Out to the Hispanic Community
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Advertisement  6 tips to optimize your transactional emails
By optimizing the features of transactional emails, brands can generate incremental revenue and increased customer loyalty. Learn how
How-To Customer Retention Is King: Four Steps to Secure the Throne
By Jerry Jao
You may be doing a stellar job of bringing in new customers, but if you're not doing enough to keep those customers, you're just wasting resources. Good news, though: retention is easier and less costly than you think. Read More
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PRO PRO Favorite Take 10: Guy Kawasaki on How to Enchant and Engage
In this 10-minute webcast, Guy talks about the importance of fast, flat, and frequent communication and how to add value to your relationships via social media. He even gets into the "architecture" of a winning smile! Read More
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Advertisement  New transactional email report
Transactional emails showed 23-percent higher click rates when they personally addressed a customer in the body of the email. Download the report
Survey Says
Mobile Commerce Trends by Country in 2013
By Ayaz Nanji
Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent study. Read More
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Quick Take
A Five-Item To-Do List to Get Started on Your Google Plus Page
By Stephan Hovnanian
Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive social network that has so many features? Read More
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My View Three Reasons (and Tips) for Reaching Out to the Hispanic Community
By Cristina Pedroza
The Hispanic community in the United States comprises more than 52 million people. So, are you reaching out to them? Read More
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Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 14
 FREE Seminar—Cross-Channel Marketing Trends and Strategies for 2014
Jan 21
 FREE Seminar—Don't Just Generate the Lead, Control the Outcome
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
 
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