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| By Tyler Garns |
| Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
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| Set your conversion rate on fire! Join us for a whirlwind tour of state-of-the-art landing page strategies and tactics. You'll walk away with fresh ideas and inspiration to make your landing pages stand out—and outperform.
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| Social Marketing Going Mainstream, but Experimenting Is Still Key |
| Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social channels is already mainstream or will become so by the end of 2012, and 49.2% say social marketing will still be defined by continued experimentation by the end of the year.
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| By Ann Handley |
| I love the word "ecosystem" when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel but, rather, a circle.
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