MarketingProfs Today: 3 Crucial Steps for Marketing Stacks | Facebook Organic Reach Changes | Trusted Ad Media

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In this issue

1.	How-To: The Three Crucial Steps to Building a Modern Marketing Stack
2.	#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories
3.	PRO On-Demand Seminar: Email Copy That Converts
4.	Survey Says: The Advertising Media That Consumers Trust Most
5.	Infographic: Your Three-Step Road Map to Creating Viral Content

Use SEMrush Social Media Poster to publish and schedule posts across major social networks. Track your content's performance in terms of audience activity, engagement rate, likes, shares and views.

How-To

The Three Crucial Steps to Building a Modern Marketing Stack

By Doug Bewsher

Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively. Read More

FOR PRO Members

On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts

We'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. Read More

SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.

Survey Says

The Advertising Media That Consumers Trust Most

By Ayaz Nanji

Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. Read More

Quick Take

#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

By Christian Neri

WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more! Read More

AT-A-GLANCE

Your Three-Step Road Map to Creating Viral Content [Infographic]

By Laura Forer

When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide. Read More

event calendar

Jan 9	FREE Seminar—Take Your Marketing Automation to the Next Level
Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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