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In This Issue
+ How-To: Career Advice (Great CMOs Are Destined to Be the Next CEOs)
+ Quick Take: 8 Qualities Employers Will Look for in Digital Marketers in 2014
+ PRO How-To Guide: How to Distribute, Promote, and Repurpose Your Content
+ Podcast: 16 Industry Stars Reveal Their No. 1 Strategy for Success
+ Survey Says: How Video Ad Sharing Has Changed Since 2006
+ My View: Five Digital Marketing Predictions for 2014
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Advertisement  6 tips to optimize your transactional emails
By optimizing the features of transactional emails, brands can generate incremental revenue and increased customer loyalty. Learn how
How-To Marketing Career Advice (and How Great CMOs Are Destined to Be the Next CEOs)
By Patricia Hume
What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you might climb... Read More
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Podcast Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success
By Mack Collier, Kerry O'Shea Gorgone
16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one. Read More
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PRO NEW How-To Guide: How to Distribute, Promote, and Repurpose Your Content
This 30-page guide covers a four-point conversion strategy for ensuring your content is seen, found, and consumed, with detailed information on where to distribute, how to promote, and how to repurpose your content for the win. Read More
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Advertisement  New transactional email report
Transactional emails showed 23-percent higher click rates when they personally addressed a customer in the body of the email. Download the report
Survey Says
How Video Ad Sharing Has Changed Since 2006 [Infographic]
By Ayaz Nanji
The sharing of the most popular video ads online has increased nearly 50-fold over the last eight years, according to a recent report. Read More
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Quick Take
Eight Qualities Employers Will Look for in Digital Marketers in 2014
By Jerry Bernhart
Aside from the hands-on, nuts-and-bolts skills that are required for success in digital marketing, expect employers in 2014 to put increasing emphasis on these eight key qualities when sizing up candidates. Read More
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My View Five Digital Marketing Predictions for 2014
By Merlyn Gordon
What will 2014 bring for digital marketers? Here are my predictions. Read More
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Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
 
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