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Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with SEMrush Content Marketing Platform

Thursday, December 17, 2020

	How to Use Buyer Personas to Understand Customers in a Post-COVID World
	The 4Ss of Marketing & Why Corporate Culture Is Crucial in 2021 [Podcast]
	Nurture Customers Into Advocates With Elevated Customer Experiences MarketingProfs event
	7 Resolutions Managers Can Make for 2021 [Infographic]
	Lead the Way to a Better Future as a Marketer MarketingProfs PRO

How to Use Buyer Personas to Understand Your Customers in a Post-COVID World

The generic "customer" doesn't exist: To reach buyers, marketers must view their customers as real people with personalities, drives, and interests. Especially in a Covid-altered world, the best way to visualize those customers and their needs is to create buyer personas.

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What's in store for content marketers in 2021? Semrush analyzed hundreds of thousands of 2020 Google queries and tweets related to content marketing, and compiled the analysis into a study featuring stats on strategy, analytics, SEO, social media, growth-hacking, content tools, sales, and more. Download the study to discover the Top Content Marketing Trends for 2021.

The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]

Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021). Read more and listen in on this insightful conversation.

Nurture Customers Into Advocates With Elevated Customer Experiences

MarketingProfs event

Loyal customer relationships, a bottom-line boost, and a way to measure your marketing success. Those are just some of the benefits—beyond efficiency—of strategically used marketing automation that elevates customer experience. Learn tactics for turning customers into advocates.

7 Resolutions Managers Can Make for 2021 [Infographic]

Considering all the changes and disruptions of 2020, it's often been difficult for managers to focus on how their staff members are doing. How can managers change their approaches in the year ahead to address staff issues? Check out the infographic.

Lead the Way to a Better Future as a Marketer

MarketingProfs PRO

As a marketer, you help rebuild businesses and communities by doing smart, creative work. Become better prepared to lead that charge with a PRO membership. You'll gain access to expert education and support year-round so you can do work that matters—and love the work you do. Join the PRO community.

Profs Picks

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Online competition has become fierce—because an online presence, including content marketing, is now a matter of business survival. Because of the unpredictable circumstances of 2020, "strategy" (the No. 1 topic on Twitter) and "analytics" (the 10th most popular hashtag) are top-of-mind for marketers. On Google, people are asking "how to develop a content marketing strategy" (No. 5 top question) and "how to measure content marketing success" (No. 9). SEO, social media, startups, growth-hacking, content tools, and sales... all will be more important than ever for marketers and their companies in 2021—and they're covered in a new Semrush study. Learn more in this blog post and infographic.

Upcoming Events

DEC

[Webinar] Elevate Experiences: Turn Your Customers Into Advocates
sponsored by Act-On Software | 45 minutes

DEC

[Master Class Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | Lessons 6 & 7 | 60 minutes

JAN

[PRO Webinar] How to Move From Pitching Products to Marketing Your Point of View | B2B Backstage with April Dunford | 60 minutes

JAN

[Free Event] MarketingProfs Career Day
One day, six expert-led sessions, dedicated to making sure you start 2021 on the right foot (and land that dream job) | 5 hours

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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