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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, December 17, 2019 |
| The Evolving Role of the CMO (And All Marketers): Five Guiding Principles | ||||
| Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs—all marketers—have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world. | ||||
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| Overcoming the Top 7 Reasons for Shopping Cart Abandonment | ||||
| sponsored article | ||||
| If you own an e-commerce storefront or work for a company that sells online, you're familiar with a frustrating fact: Shopping cart abandonment. Here are the leading reasons for cart abandonment—along with strategies for overcoming those obstacles to purchase. | ||||
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| The One Skill You Need to Succeed in 2020... and Beyond (For Half Price!) | ||||
| MarketingProfs event | ||||
| One thing is guaranteed to make your marketing stronger: the ability to write well. Save 50% on all 11 sessions of Marketing Writing Bootcamp to prepare for a successful 2020. Register by December 20 with code 2020GOALS. | ||||
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| Ethics and Social Media Influencers: What Consumers Expect [Study] | ||||
| Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research. Check out the findings of the study. | ||||
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| Boost Your Open Rates With Messaging Apps [Infographic] | ||||
| Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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