| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Monday, December 17, 2018 |
Hello, discerning marketers.
It's a busy time of year—personally and professionally. On the one hand, we're trying to wind down what's likely been a long year and we're looking forward to enjoying the holidays with friends and family. On the other hand, we're busy making final preparations not just for those very holidays but also for our marketing programs in the coming year. And, in the middle of it all, here we are putting content in front of you to read. But look at this way: You need a little break from the hustle-bustle, right...? :)
Enjoy!
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| Maximize Customer Engagement With the Right Insights From the Right Data |
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| Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there. |
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| SEO Professionals: Why You Should Guarantee SEO Results |
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| Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out. |
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| Planning Your Email Marketing Campaign: A NEW Course |
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| Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time. Ready to get started? |
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| Local Business Reviews on Google: Ranking and Rating Trends [Study] |
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| Businesses that rank among the top three in Google's local search results tend to have more reviews and a slightly higher average star rating compared with businesses that rank in the fourth through tenth positions. Check out the wealth of data points from this study. |
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| Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic] |
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| Having your brand's name plastered on thousands of T-shirts is not a bad thing, right? And a simple way to do that is to sponsor a 5K race or other local event. Event sponsorship helps with brand recognition, local SEO, and positive brand sentiments. And sponsorship doesn't always mean giving money. Does your brand have the makings of a sponsor? |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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