MarketingProfs Today: Content Metrics and Goals | B2B Buyer Personas | Content Secret Sauce

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In this issue

1.	How-To: Understanding Your Content Marketing Goals Before Setting Metrics
2.	PRO Today's Seminar: MarketingProfs University's 'Content Secret Sauce'
3.	Survey Says: B2B Buyer Personas: Top Challenges, Tactics, and Uses
4.	My View: 'Free' Media Images Can Cost You Thousands of Dollars

[On-Demand Webinar] The 2016 New Normal. Account-Based Marketing Meets Account-Based Selling as John Dering, Director Marketing Programs @ Demandbase discusses how B2B marketing is finding a new path to success. Watch this on-demand webinar to find out how to double close rates.

How-To

Understanding Your Content Marketing Goals Before Setting Metrics

By Claudine Bianchi

It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be. Read More

FOR PRO Members

Today's Seminar: MarketingProfs University's 'Content Secret Sauce'

In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. Read More

[Watch the Webinar] The New Normal for 2016. Account-Based Marketing Meets Account-Based Selling to double close rates, increase average contract values and increase velocity of deals. Hear from John Dering, Director Marketing Programs @ Demandbase on how Demandbase is reaching new heights. Watch the webinar.

Survey Says

B2B Buyer Personas: Top Challenges, Tactics, and Uses

By Ayaz Nanji

B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and others. Read More

My View

'Free' Media Images Can Cost You Thousands of Dollars

By Andy Kelley

One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time. Read More

event calendar

Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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