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In This Issue
+ How-To: Marketers Must Learn Martian (AKA, the Language of Business)
+ Survey Says: Who Uses Instagram? Marketers, Students, and IT Workers
+ PRO Take 10: Craft the Perfect Call to Action
+ Infographic: How Yelp Can Help... Small Businesses Profit From Reviews
+ My View: Busting the Myth of the Rational Buyer
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Advertisement  6 tips to optimize your transactional emails
By optimizing the features of transactional emails, brands can generate incremental revenue and increased customer loyalty. Learn how
How-To Marketers Must Learn Martian (AKA, the Language of Business)
By Heather Fitzpatrick
Marketing professionals and their nonmarketing counterparts, particularly those who come from a financial background, might as well be denizens of different planets. But they can communicate. Here's how. Read More
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PRO Take 10: Craft the Perfect Call to Action
In just 10 minutes, you'll learn how to strategically create calls to action that customers care about and pay attention to. We'll cover not only ways to ask customers to engage but also common pitfalls to avoid. Read More
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Advertisement  New transactional email report
Transactional emails showed 23-percent higher click rates when they personally addressed a customer in the body of the email. Download the report
Survey Says
Who Uses Instagram? Marketers, Students, and IT Workers
By Ayaz Nanji
People who work in advertising and marketing are the demographic most likely to use Instagram, with 10.5% having done so in the past month, according to recent data from GlobalWebIndex. Read More
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Quick Take
How Yelp Can Help... Small Businesses Take Advantage of Reviews [Infographic]
By Verónica Maria Jarski
If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Here's a look at some of the benefits of doing so. Read More
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My View Busting the Myth of the Rational Buyer
By Michael Harris
I always felt that people often make decisions emotionally, then justify them with logic, but I didn't have the proof to back up this theory—until now. Read More
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Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
 
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