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Thursday, December 16, 2021

📋 Table of Contents

1. 2022 Marketing Predictions for an Increasingly Digital World

2. 2022 Salary Trends for Marketers and Creatives: It's an Employee's Market sponsored article

3. How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)

4. The Marketer's Content Guide to Attracting More Prospects sponsored webinar

5. The State of Creative Operations in 2021

6. Brains Before Budget MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

2022 Marketing Predictions for an Increasingly Digital World
article
2022 Marketing Predictions for an Increasingly Digital World
2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article. »
2022 Salary Trends for Marketers and Creatives: It's an Employee's Market
sponsored article
2022 Salary Trends for Marketers and Creatives: It's an Employee's Market
US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half. »
sponsored
Level-Up Your Webinars With a New E-Book
Learn to elevate your virtual events from simple slides to can’t-miss productions! Cvent’s new e-book shares tactics and tools to reimagine and refine your webinars, whether you’re a veteran or you're just getting started. Get your copy. »
How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)
article
How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)
New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it. »
sponsored webinar
The Marketer's Content Guide to Attracting More Prospects
Digital content can make or break your marketing campaigns. If you're not attracting or connecting with the type of audiences you seek, it's time to level-up your efforts. Learn how to use content to engage more high-quality prospects. »
The State of Creative Operations in 2021
infographic
The State of Creative Operations in 2021
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research. Check out the infographic. »
Brains Before Budget
MarketingProfs PRO
Don't spend another dime on your digital marketing activation until you have a solid strategy. In Brains Before Budget (Session 1 of 4 in our Digital Brand Activation Working Webinar Series), you'll lay the foundation. One part workbook, one part webinar, 100% action-oriented. Take your next campaign to the moon.
To the moon
Profs Picks
sponsored
Webinars have long been an effective marketing tool. But what if your tactics are facing pitfalls? Cvent's Next Level Webinar e-book provides a complete picture of the current state of webinars, as well as practical tips for improving them. Learn the four basic elements of great webinars and how to use metrics and measurement to paint a clear picture of ROI. Next Level Webinars is the all-in-one resource your company needs. Download the e-book now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy Holidays, marketers! MarketingProfs Today will take a break the week of December 27 to give everyone time to digest and adjust to the New Year. We'll resume our usual schedule on Tuesday, January 4.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
[Infographic] Four Hiring Trends Marketing Managers (and Marketers and Creatives) Need to Know »
Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3) »
The World Is Looking for Thought Leaders. Could You Be One of Them? »
Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic] »
A Look at the Gen Z Audience on LinkedIn »
How to Win With CX in the Hybrid World »
News You Can Use
Updates from around the industry
Influitive Acquires Employee Advocacy Platform PostBeyond Business Wire
Pantheon Launches Agency Match Program and Partner Directory to Help Organizations Build Immersive Digital Experiences Pantheon
Mediafly Announces Agreement to Acquire InsightSquared, Creating Complete Enablement and Intelligence Platform for B2B Revenue Teams PR Newswire
Cube RM Raises $8M Round to Create Global Government Tenders Platform TechCrunch
Built Technologies Debuts Built Pay Digital Payment Solution PYMNTS
LogicBoost Labs Invests in the Future of Online Event Video Infrastructure PR Newswire
Upcoming Events
DEC
16
[Webinar] The Marketer's Content Guide to Attracting More Prospects
60 minutes | sponsored by Act-On
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
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