MarketingProfs: Branding vs. direct response | Show up human in your marketing | Digital marketing in 2021 | Strategy Class

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with SEMrush Content Marketing Platform

Wednesday, December 16, 2020

	Five Differences Between Branding and Direct Response Every Marketer Should Know
	Seven Ways to Show Up Human in Your PR and Marketing Efforts
	Nurture Customers Into Advocates With Elevated Customer Experiences MarketingProfs event
	What Digital Marketing Execs Want to Improve in the Year Ahead [Study]
	Two More Watch Parties for Marketing Strategy Master Class MarketingProfs Mater Class

Five Differences Between Branding and Direct Response Every Marketer Should Know

Branding and direct response marketing must work together. Marketers should therefore understand the key differences between the two so that they can employ the right blend of tactics when executing their overall marketing strategy. Here are five differences to keep in mind.

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What's in store for content marketers in 2021? Semrush analyzed hundreds of thousands of 2020 Google queries and tweets related to content marketing, and compiled the analysis into a study featuring stats on strategy, analytics, SEO, social media, growth-hacking, content tools, sales, and more. Download the study to discover the Top Content Marketing Trends for 2021.

Seven Ways to Show Up Human in Your PR and Marketing Efforts

As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.

Nurture Customers Into Advocates With Elevated Customer Experiences

MarketingProfs event

Loyal customer relationships, a bottom-line boost, and a way to measure your marketing success. Those are just some of the benefits—beyond efficiency—of strategically used marketing automation that elevates customer experience. Learn tactics for turning customers into advocates.

What Digital Marketing Execs Want to Improve in the Year Ahead [Study]

Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according to recent research. Check out the findings of this study.

Two More Watch Parties for Marketing Strategy Master Class

MarketingProfs Master Class

Don't miss the final Watch Parties for our Marketing Strategy Master Class, happening today (Dec 16) and Dec 22, at noon ET. Instructor Allen Weiss will be there to answer all of your questions. Learn more.

Profs Picks

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Online competition has become fierce—because an online presence, including content marketing, is now a matter of business survival. Because of the unpredictable circumstances of 2020, "strategy" (the No. 1 topic on Twitter) and "analytics" (the 10th most popular hashtag) are top-of-mind for marketers. On Google, people are asking "how to develop a content marketing strategy" (No. 5 top question) and "how to measure content marketing success" (No. 9). SEO, social media, startups, growth-hacking, content tools, and sales... all will be more important than ever for marketers and their companies in 2021—and they're covered in a new Semrush study. Learn more in this blog post and infographic.

Upcoming Events

DEC

[Master Class Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | Lessons 4 & 5 | 60 minutes

DEC

[Webinar] Elevate Experiences: Turn Your Customers Into Advocates
sponsored by Act-On Software | 45 minutes

JAN

[PRO Webinar] How to Move From Pitching Products to Marketing Your Point of View | B2B Backstage with April Dunford | 60 minutes

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