MarketingProfs Today: Video in Your Strategy | 12 Experts' Marketing Wishes | B2C Social Engagement

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In this issue

1.	How-To: Six Ways to Include Video in Your Marketing Strategy
2.	Podcast: Special Issue: 12 Experts Share Their Holiday Wishes for Marketers
3.	PRO How-To Guide: 62 Best Practices of Top Business Bloggers
4.	Survey Says: B2C Industries That Get the Most Engagement on Social Media
5.	My View: Emojis Help Digital Marketers Get Emotional

[On-Demand Webinar] The 2016 New Normal. Account-Based Marketing Meets Account-Based Selling as John Dering, Director Marketing Programs @ Demandbase discusses how B2B marketing is finding a new path to success. Watch this on-demand webinar to find out how to double close rates.

How-To

Six Ways to Include Video in Your Marketing Strategy

By Sarah Quinn

Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing? Read More

Podcast

Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

By Mack Collier, Kerry O'Shea Gorgone

Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year. Read More

FOR PRO Members

How-To Guide: 62 Best Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

[Watch the Webinar] The New Normal for 2016. Account-Based Marketing Meets Account-Based Selling to double close rates, increase average contract values and increase velocity of deals. Hear from John Dering, Director Marketing Programs @ Demandbase on how Demandbase is reaching new heights. Watch the webinar.

Survey Says

B2C Industries That Get the Most Engagement on Social Media

By Ayaz Nanji

Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven. Read More

My View

Emojis Help Digital Marketers Get Emotional

By Travis Montaque

Emojis aren't just for personal communications anymore. Their influence has now spread to corporate communications and digital advertising. Read More

event calendar

Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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