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In This Issue
+ How-To: Flip Your Media Plan: 3 Steps From Old-School Marketing to Digital
+ Survey Says: Best Content Types for Each Stage of the B2B Sales Cycle
+ PRO Take 10: How to Organize a Successful Distributed Team Meeting
+ Infographic: Why Coupons Rule as Marketing Tools
+ My View: Who, How, and Why: Three Keys to Successful Content Marketing
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Advertisement  New Forrester Study! In The Road to Cross-Channel Maturity, learn how integrating data sources, adopting data management technologies and changing organizational structures are keys to achieving cross-channel marketing success.
How-To Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps
By Susan Solomon
Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their heads. Read More
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PRO Take 10: How to Organize a Successful Distributed Team Meeting: Communication Is Key
What happens if your team members are distributed all over the country or the world? Physical separation doesn't mean you can't efficiently exchange information and accomplish your goals. In just 10 minutes, you'll learn how to close the gap and establish effective communication. Read More
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Advertisement  The Road to Cross-Channel Maturity - New Forrester Study! Dive into today’s top digital marketers’ attitudes about, experiences with, and challenges related to cross-channel marketing and the role of email in delivering cross-channel interactions.
Survey Says
The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]
By Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media. Read More
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Quick Take
Why Coupons Rule as Marketing Tools [Infographic]
By Brian Hoffman
Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round. Read More
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My View Who, How, and Why: Three Keys to Successful Content Marketing
By Callie Reynolds
Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. Read More
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Jan 6
 FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare
Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
 
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