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Together with programmatic advertising platform
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Friday, December 15, 2023
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| MarketingProfs Friday Forum |
| Discover Steps to Success in 2024 |
| December can seem frantic, but you'll want to make space in your calendar for this Friday Forum! Three iconic speakers are offering three exclusive sessions: Patty Radford Henderson on omnichannel content planning, Tyler Lessard on video marketing for the buyer's journey, and Mary Owusu on mastering AI for B2B success. Start here to plan your year. » |
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| article from the archives |
| The Myth of Differentiation |
| The "need" for differentiation is so well accepted, it's considered simplistic to even make the case for differentiation. Why make a case for something everyone already knows? I disagree. Put some further thought in it. Most everything I've read and heard about differentiation is wrong. I suspect the same is true for you. » |
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You've Heard of the Leaning Tower?
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MarketingProfs Master Class for PRO Members
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| You're probably thinking of the Leaning Tower of Pisa. But did you know that Italy has TEN leaning towers? It turns out that Pisa just has superior market positioning! Discover how to stand out with your positioning in How to Build a Standout Brand, hosted by Nick Westergaard. The Master Class is available for PRO members now. |
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| Profs Picks |
| sponsored |
| Does your marketing strategy include digital out-of-home (DOOH) advertising tactics? Because programmatic DOOH can take your advertising to a whole new level! Learn all about it in StackAdapt's new webinar, which unveils the global impact of the digital out-of-home landscape. Learn how to master programmatic audience targeting strategies to create real-time, personalized experiences in physical settings. Discover the secrets of crafting compelling DOOH ads perfectly suited for contextually-relevant environments. For DOOH best-practices, there's no better resource. Check out the webinar now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
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