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Wednesday, December 15, 2021

📋 Table of Contents

1. Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work

2. Top 5 Advertising Trends to Watch Right Now

3. The Marketer's Content Guide to Attracting More Prospects sponsored webinar

4. The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

5. Digital Marketing Gets Scrappy MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work
article
Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work
Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX. »
sponsored
Level-Up Your Webinars With a New E-Book
Learn to elevate your virtual events from simple slides to can’t-miss productions! Cvent’s new e-book shares tactics and tools to reimagine and refine your webinars, whether you’re a veteran or you're just getting started. Get your copy. »
Top 5 Advertising Trends to Watch Right Now
article
Top 5 Advertising Trends to Watch Right Now
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses. »
sponsored webinar
The Marketer's Content Guide to Attracting More Prospects
Digital content can make or break your marketing campaigns. If you're not attracting or connecting with the type of audiences you seek, it's time to level-up your efforts. Learn how to use content to engage more high-quality prospects. »
The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
research
The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research. Check out the study findings. »
Digital Marketing Gets Scrappy
MarketingProfs PRO
If you've ever wondered how to build a scrappy digital strategy that punches above its weight, join us in January for our Digital Brand Activation Working Webinar Series. More than a series of webinars, you'll work right along side expert Nick Westergaard to build your scrappy program.
Get scrappy
Profs Picks
sponsored
Webinars have long been an effective marketing tool. But what if your tactics are facing pitfalls? Cvent's Next Level Webinar e-book provides a complete picture of the current state of webinars, as well as practical tips for improving them. Learn the four basic elements of great webinars and how to use metrics and measurement to paint a clear picture of ROI. Next Level Webinars is the all-in-one resource your company needs. Download the e-book now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy Holidays, marketers! MarketingProfs Today will take a break the week of December 27 to give everyone time to digest and adjust to the New Year. We'll resume our usual schedule on Tuesday, January 4.
At Master Class Watch Parties, the instructor will be there to answer your questions live as your work through each lesson. Join Jeannie Walters for Customer Journey Maps for Marketers todayWednesday, December 15.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Equifax Simplifies B2B Payments With Digital Onboarding Solution Business Insider
Topi Is Building a New Payment Solution Designed for B2B Transactions TechCrunch
Salesloft Introduces AI-Powered Buyer Sentiment and Intent in the Modern Revenue Workspace PR Newswire
Madison Logic Releases Enhanced Account Prioritization Capabilities for Global Enterprise B2B Marketers MarTech Series
Voxco Partners With Zamplia to Launch Voxco Audience PR Newswire
IDG Communications Acquires LeadSift, a Leading B2B Sales and Marketing Intelligence Platform Yahoo Finance
Upcoming Events
DEC
16
[Webinar] The Marketer's Content Guide to Attracting More Prospects
60 minutes | sponsored by Act-On
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
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