MarketingProfs: Content outsourcing guide | Gen X and Boomers | 2021 Facebook trends | Product positioning

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with SEMrush Content Marketing Platform

Tuesday, December 15, 2020

	How to Effectively Outsource Product Marketing Content
	Why Digital Marketers Should Be Targeting Gen X and Baby Boomers [Study]
	Nurture Customers Into Advocates With Elevated Customer Experiences MarketingProfs event
	10 Facebook Trends to Watch in 2021
	How to Move From Pitching Products to Marketing Your Point of View MarketingProfs PRO

How to Effectively Outsource Product Marketing Content

Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process.

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What's in store for content marketers in 2021? Semrush analyzed hundreds of thousands of 2020 Google queries and tweets related to content marketing, and compiled the analysis into a study featuring stats on strategy, analytics, SEO, social media, growth-hacking, content tools, sales, and more. Download the study to discover the Top Content Marketing Trends for 2021.

Why Digital Marketers Should Be Targeting Gen X and Baby Boomers [Study]

The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research. Check out the infographic.

Nurture Customers Into Advocates With Elevated Customer Experiences

MarketingProfs event

Loyal customer relationships, a bottom-line boost, and a way to measure your marketing success. Those are just some of the benefits—beyond efficiency—of strategically used marketing automation that elevates customer experience. Learn tactics for turning customers into advocates.

10 Facebook Trends to Watch in 2021

What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? Check out the infographic.

How to Move From Pitching Products to Marketing Your Point of View

MarketingProfs PRO

April Dunford, a B2B Forum Online keynote speaker, will be joining us in January for B2B Backstage to teach us how to better position our products. Don't miss it.

Profs Picks

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Online competition has become fierce—because an online presence, including content marketing, is now a matter of business survival. Because of the unpredictable circumstances of 2020, "strategy" (the No. 1 topic on Twitter) and "analytics" (the 10th most popular hashtag) are top-of-mind for marketers. On Google, people are asking "how to develop a content marketing strategy" (No. 5 top question) and "how to measure content marketing success" (No. 9). SEO, social media, startups, growth-hacking, content tools, and sales... all will be more important than ever for marketers and their companies in 2021—and they're covered in a new Semrush study. Learn more in this blog post and infographic.

Upcoming Events

DEC

[Webinar] Data Drives Results, but Only If You Manage It
sponsored by ZoomInfo | 60 minutes

DEC

[Master Class Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | Lessons 4 & 5 | 60 minutes

DEC

[Webinar] Elevate Experiences: Turn Your Customers Into Advocates
sponsored by Act-On Software | 45 minutes

JAN

[PRO Webinar] How to Move From Pitching Products to Marketing Your Point of View | B2B Backstage with April Dunford | 60 minutes

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—Vahe Habeshian, Director of Publications

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