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In This Issue
+ How-To: The Evolving Sales Funnel
+ Survey Says: What Motivates Consumers to Complete E-Commerce Purchases
+ New! PRO Seminar: How to Build a Thriving Brand Community
+ Infographic: What Sales Pros Want From Product Management
+ My View: The Cost and Hassle of Predictive Lead-Scoring Drift
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Advertisement  New Forrester Study! In The Road to Cross-Channel Maturity, learn how integrating data sources, adopting data management technologies and changing organizational structures are keys to achieving cross-channel marketing success.
How-To The Evolving Sales Funnel
By Alessandra Ceresa
There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved. Read More
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PRO PRO Seminar: How to Build a Thriving Brand Community
You'll discover the essential components of building and maintaining an online community, and learn how to get buy-in to get started. We'll also cover the basic rules that all communities should follow, and show you how to extend your online engagement efforts into your offline marketing. Read More
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Advertisement  The Road to Cross-Channel Maturity - New Forrester Study! Dive into today’s top digital marketers’ attitudes about, experiences with, and challenges related to cross-channel marketing and the role of email in delivering cross-channel interactions.
Survey Says
What Motivates Consumers to Complete E-Commerce Purchases?
By Ayaz Nanji
Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO. Read More
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Quick Take
What Sales Pros Want From Product Management [Infographic]
By Verónica Maria Jarski
More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers. Read More
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My View The Cost and Hassle of Predictive Lead-Scoring Drift
By Yaron Zakai-Or
Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank? Read More
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Jan 6
 FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare
Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
 
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