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Together with programmatic advertising platform
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Thursday, December 14, 2023
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| podcast |
| CTV Precision and the Power of ABM to Reach the Right B2B Audience |
| It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your head around account-based marketing, new measurement mindsets, and a sea of martech that seems to be expanding by the minute. Read more and listen in. » |
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| MarketingProfs Friday Forum |
| Discover Steps to Success in 2024 |
| December can seem frantic, but you'll want to make space in your calendar for this Friday Forum! Three iconic speakers are offering three exclusive sessions: Patty Radford Henderson on omnichannel content planning, Tyler Lessard on video marketing for the buyer's journey, and Mary Owusu on mastering AI for B2B success. Start here to plan your year. » |
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Millennials Prefer Time Over Money
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MarketingProfs Master Class for PRO Members
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| Millennials make up an increasingly large portion of your buying audience. And they prefer time over money, according to Forbes. Which means a time-improving message to the millennial market segment can mean more moolah for you! Discover how to segment your audience in our Marketing Strategy Master Class. available now to members of the PRO community. |
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| Profs Picks |
| sponsored |
| Does your marketing strategy include digital out-of-home (DOOH) advertising tactics? Because programmatic DOOH can take your advertising to a whole new level! Learn all about it in StackAdapt's new webinar, which unveils the global impact of the digital out-of-home landscape. Learn how to master programmatic audience targeting strategies to create real-time, personalized experiences in physical settings. Discover the secrets of crafting compelling DOOH ads perfectly suited for contextually-relevant environments. For DOOH best-practices, there's no better resource. Check out the webinar now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
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