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Tuesday, December 14, 2021

📋 Table of Contents

1. Eight Lessons Learned From Giving 100+ Webinars

2. Global Ad Spend 2021-2022: Where Budgets Are Going

3. The Marketer's Content Guide to Attracting More Prospects sponsored webinar

4. Brand Voice in 2021: More Important and More Difficult

5. CX Tomorrow MarketingProfs Master Class Watch Party

Scroll down for more, including industry news, community goings-on, and other useful resources.

Eight Lessons Learned From Giving 100+ Webinars
article
Eight Lessons Learned From Giving 100+ Webinars
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips. »
sponsored
Level-Up Your Webinars With a New E-Book
Learn to elevate your virtual events from simple slides to can’t-miss productions! Cvent’s new e-book shares tactics and tools to reimagine and refine your webinars, whether you’re a veteran or you're just getting started. Get your copy. »
Global Ad Spend 2021-2022: Where Budgets Are Going
research
Global Ad Spend 2021-2022: Where Budgets Are Going
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research. Check out the study findings. »
sponsored webinar
The Marketer's Content Guide to Attracting More Prospects
Digital content can make or break your marketing campaigns. If you're not attracting or connecting with the type of audiences you seek, it's time to level-up your efforts. Learn how to use content to engage more high-quality prospects. »
Brand Voice in 2021: More Important and More Difficult
infographic
Brand Voice in 2021: More Important and More Difficult
Marketers increasingly believe that brand voice is key to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research. Check out the infographic. »
CX Tomorrow
MarketingProfs Master Class Watch Party
Join us for a live Customer Journey Master Class Watch Party with Q&A tomorrow, December 15, at 1:00 PM EST. FREE for PRO members!
Join us
Profs Picks
sponsored
Webinars have long been an effective marketing tool. But what if your tactics are facing pitfalls? Cvent's Next Level Webinar e-book provides a complete picture of the current state of webinars, as well as practical tips for improving them. Learn the four basic elements of great webinars and how to use metrics and measurement to paint a clear picture of ROI. Next Level Webinars is the all-in-one resource your company needs. Download the e-book now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy Holidays, marketers! MarketingProfs Today will take a break the week of December 27 to give everyone time to digest and adjust to the New Year. We'll resume our usual schedule on Tuesday, January 4.
At Master Class Watch Parties, the instructor will be there to answer your questions live as your work through each lesson. This month, join Jeannie Walters for Customer Journey Maps for Marketers on Wednesday, December 15.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Beautiful.ai Experiences Growth by Empowering Hybrid Teams PR Newswire
Integrate Alters Roadmap to Adapt to Changing B2B Buying Process MarTech
Tribal Credit, Bitso, Stellar Collab for LatAm X-Border B2B Payments PYMNTS
Arturo Names Anita Tulsiani as Chief Marketing Officer Yahoo Finance
Resolve Raises $25M Amid Demand for B2B BNPL PYMNTS
BrandMaker Concludes Allocadia and Hive9 Acquisitions to Deliver Complete Enterprise Marketing Operations Suite MarTech Series
Upcoming Events
DEC
14
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes
DEC
16
[Webinar] The Marketer's Content Guide to Attracting More Prospects
60 minutes | sponsored by Act-On
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
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