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MarketingProfs
Dec 14, 2017 Vol. 16, No. 240
In this issue
1. How-To: How to Choose the Perfect E-Book Topic
2.  PRO  Today's Live Seminar: How to Succeed at LinkedIn Content Marketing
3. Survey Says: In-Home AI-Powered Devices' Impact on Holiday Shopping [Infographic]
4. Infographic: How to Write the Most Effective Social Media Posts
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How-To
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How to Choose the Perfect E-Book Topic
By Sasha Laferte
E-books are valuable fuel for your content marketing engine. They help position companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about, and how do you decide? Read More
FOR  PRO  Members
Today's PRO Item
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Today's Live Seminar: How to Succeed at LinkedIn Content Marketing
In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More
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Survey Says
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The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]
By Ayaz Nanji
Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris. Read More
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AT-A-GLANCE
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How to Write the Most Effective Social Media Posts [Infographic]
By Laura Forer
How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms. Read More

event calendar

Dec 14
Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Jan 9
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Jan 12
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