MarketingProfs Today: GOP Digital Strategy | Cross-Channel Attribution | Marketer vs. Creative

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In this issue

1.	How-To: Ranking GOP Presidential Candidates According to Digital Strategy
2.	My View: What Marketing Attribution Looks Like in a Cross-Channel World
3.	PRO Seminar: 'Content Secret Sauce' From MarketingProfs University
4.	Survey Says: The Disconnect Between Marketing and Creative Teams
5.	Infographic: Ring Up In-Store Sales With Mobile Wallet Offers

[On-Demand Webinar] The 2016 New Normal. Account-Based Marketing Meets Account-Based Selling as John Dering, Director Marketing Programs @ Demandbase discusses how B2B marketing is finding a new path to success. Watch this on-demand webinar to find out how to double close rates.

How-To

Ranking GOP Presidential Candidates According to Digital Strategy

By Jeremy Page

The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or epic fails) can teach your business. Read More

FOR PRO Members

Seminar: MarketingProfs University's 'Content Secret Sauce'

In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. Read More

[Watch the Webinar] The New Normal for 2016. Account-Based Marketing Meets Account-Based Selling to double close rates, increase average contract values and increase velocity of deals. Hear from John Dering, Director Marketing Programs @ Demandbase on how Demandbase is reaching new heights. Watch the webinar.

Survey Says

The Disconnect Between Marketing and Creative Teams

By Ayaz Nanji

Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually. Read More

Quick Take

Ring Up In-Store Sales With Mobile Wallet Offers [Infographic]

By Verónica Maria Jarski

The number of mobile coupons users is expected to nearly double to more than one billion by 2019 (up from just under 560 million in 2014). Here's a look at how mobile wallet offers can help tap into that growing number. Read More

My View

What Marketing Attribution Looks Like in a Cross-Channel World

By Paul Mandeville

Increasingly complex digital paths, intentions, channels, and devices fragment our view of the customer. Here's what we need to do to create a unified view. Read More

event calendar

Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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