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In This Issue
+ How-To: Five Tips for Building a Case for Marketing in the Boardroom
+ PRO Online Tool: Create High-Performance Landing Pages
+ Survey Says: Facebook, Pinterest Best at Triggering Offline Action
+ Quick Take: #SocialSkim: Social Media Update, Week of December 10, 2012
+ My View: Free Downloadable SnarketingProfs Calendar for 2013
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Advertisement  Free Guide to Marketing Attribution. John Wanamaker once said, “Half of my marketing is working, I just don’t know which half.” 100+ years later, brands still struggle with how to maximize ROI. Learn the secrets. Download the free guide: Getting It Right: The Road to Genuine Marketing Attribution.
How-To Five Tips for Building a Case for Marketing in the Boardroom
By Chris Chariton
Marketing, often viewed as a cost center, meets resistance when budget are being approved. So Marketing needs to be positioned to the CEO in terms of the revenue it delivers. These best-practices help you do just that. Read More
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PRO Online Tool: Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best landing format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley leading the first class. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!
Survey Says
Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites
On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network. Read More
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Quick Take
#SocialSkim: Social Media Update, Week of December 10, 2012
By Angela Natividad
In this first of many MarketingProfs #SocialSkim weekly social media news and views to come, we scan the Web to make sure you're up to date on what's happening in the ever-evolving social space. Skim and learn! Read More
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My View Free Downloadable SnarketingProfs Calendar for 2013
By Verónica Maria Jarski
Inspired by the popularity of our SnarketingProfs drawings, we've created a free colorful (and downloadable) calendar to spruce up your office in 2013. Read More
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Dec 13
 PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Dec 14
 Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
Jan 17
 PRO Seminar—How To Become a Trusted Brand and Industry Leader
Jan 29
 FREE Seminar—Automating Customer Lifecycle Management
 
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