Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Friday, December 13, 2024
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👋 Hello, Marketer!
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I love taking walks near a lake where I live, even in winter when it's bitterly cold. One of my favorite parts of this time of year is how the water freezes on the shoreline, turning each blade of leftover grass into a tiny ice sculpture. And turning me into a bonafide amateur photographer to capture it.
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—Bri Krantz | MarketingProfs Marketing Manager
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Join us at 11:30 AM ET for
2025 Marketing Trends Friday Forum!
Discover what's HOT in B2B marketing with today's 2025 Marketing Trends Friday Forum. Robert Rose from The Content Advisory, Christiana Marouchos from StackAdapt, and brand strategist Lauren Teague reveal their B2B predictions for the year ahead. Live and free, today at 11:30 AM ET.
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In This Issue
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ARTICLE FROM THE ARCHIVES
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A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers.
Read more ➔
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COMMUNITY | QUOTE
"Marketing without data is like driving with your eyes closed."
—Dan Zarrella, Social Media Scientist at HubSpot
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, December 13, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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MARKETINGPROFS EVENT
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2025 Marketing Trends Friday Forum
Get ahead of hot 2025 marketing trends while they're on the rise: AI and human insight in content marketing; media buying success at a time of new tools and new channels; AI + advocacy for gaining a B2B marketing competitive edge.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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A Playbook for Marketing-Led Growth
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Are Your 2025 Goals?
When planning your strategy, you have to know your end goals—and whether they're attainable. Discover how situational analysis can strengthen your marketing strategy in 2025. Sit in on Pam Didner's 4-part workshop, Marketing Fundamentals. Available now to PRO members.
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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DEC
13
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3 live sessions | sponsored by StackAdapt
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DEC
18
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Session 2 of our Working Webinar Series with AJ Wilcox
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JAN
9
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60-minute webinar | sponsored by Goldcast
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