MarketingProfs Today: Mobile Adtech Trends | Facebook Marketing | B2B Influencer Marketing | Global Ad Spend

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In this issue

1.	How-To: Five Trends That Will Shape Mobile Adtech in 2018
2.	Article: Five Things Pro Facebook Marketers Do Differently [Sponsored]
3.	PRO How-To Guide: An Earful of Advice for the Podcasting Beginner
4.	Podcast: B2B Influencer Marketing (Seriously!) Lee Odden of TopRank
5.	Survey Says: Global Ad Spend Forecast for 2018
6.	Infographic: The Art and Science of Personal Branding Online

Join us on Jan 12 for our free 2018 Marketing Trends Virtual Conference: three actionable sessions, attendee-only resources, and more. Can’t make it on show day? Register now to get access on-demand.

How-To

Five Trends That Will Shape Mobile Adtech in 2018

By Abhay Singhal

Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most. Read More

Five Things Pro Facebook Marketers Do Differently

By Madelyn Newman [Sponsored Content]

Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line. Read More

Podcast

B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content. Read More

FOR PRO Members

How-To Guide: An Earful of Advice for the Podcasting Beginner

It's easy to get started with your own podcast. This 34-page beginner's guide will help you understand the essentials of podcasting. Read More

Gift yourself with a ticket to the best B2B marketing conference on the planet. Register for MarketingProfs B2B Marketing Forum 2018 and save up to $800.

Survey Says

Global Ad Spend Forecast for 2018

By Ayaz Nanji

Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith. Read More

AT-A-GLANCE

The Art and Science of Personal Branding Online [Infographic]

By Laura Forer

What's the first thing a potential employer thinks when he or she views your LinkedIn profile? Make sure you have a strong personal brand online to help create a positive and memorable first impression. Read More

event calendar

Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 2018	B2B Marketing Forum—Registration is now open!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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