MarketingProfs Today: Explainer Videos | Holiday Email Subject Lines | Social and the Generations

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In this issue

1.	How-To: Seven Tips for Creating Effective Explainer Videos
2.	Survey Says: The Best-Performing Words in Holiday-Themed Email Subject Lines
3.	PRO Take 10: How to Avoid Spamtraps
4.	My View: AI Promises an Exciting Future, but Be Careful!
5.	Infographic: How to Market to Each Generation on Social Media

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How-To

Seven Tips for Creating Effective Explainer Videos

By Steven Cotroneo

If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales. Read More

FOR PRO Members

Take 10: How to Avoid Spamtraps

In just 10 minutes, we'll share an overview of the incredible and dangerous power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond. Read More

Discover the Villanova Difference
Earning a valued degree or professional credential from a university with a long, distinguished history helps prepare professionals to become leaders in their fields.

Survey Says

The Best-Performing Words in Holiday-Themed Email Subject Lines

By Ayaz Nanji

Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru. Read More

Quick Take

Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]

By Laura Forer

Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively? Read More

My View

AI Promises an Exciting Future, but Be Careful!

By Anandan Padmanabhan

Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence. Read More

event calendar

Dec 13	FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14	FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts
Jan 5	PRO Seminar—Age of Disruption *with Scott Stratten*
Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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