Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Wednesday, December 11, 2024
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👋 Hello, Marketer!
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I live next to railroad tracks at a crossing where the trains have to blow the horn for warning... You'd think I'd be used to horn blasts, right? But now and then, it still catches me off guard—and has even made me jump. But it's kind of nice to be surprised by things we think we know sometimes, isn't it?
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—Bri Krantz | MarketingProfs Marketing Manager
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Boost your creativity!
AI = Amplified Ideas
Ready to use AI and automation to amplify, not replace, your team's creative vision and strategic depth? Then don't miss Robert Rose, live at this week's free 2025 Marketing Trends Friday Forum.
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In This Issue
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ARTICLE
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Email Marketing Developments in 2024 and Their Ripple Effects in 2025
Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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RESEARCH
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Are Popular Websites Complying With Privacy Regulations?
The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.
Check out the study findings ➔
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SPONSORED GUIDE
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Unlock Customer Data: 5 Use Cases
Salesforce's Data Cloud is making business data accessible and actionable for every frontline team. In this guide, learn five ways you can use Data Cloud to engage customers across the entire lifecycle, including more targeted advertising to lower acquisition costs and hyperpersonalized journeys to boost conversions.
Empower Sales to close deals faster ➔
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VIDEO FROM THE ARCHIVES
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Tips, Tricks, and Hacks for B2B Email Marketing Success
The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.
Tune in ➔
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MARKETINGPROFS EVENT
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2025 Marketing Trends Friday Forum
Get ahead of hot 2025 marketing trends while they're on the rise: AI and human insight in content marketing; media buying success at a time of new tools and new channels; AI + advocacy for gaining a B2B marketing competitive edge.
Reserve your spot ➔
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FOR MARKETINGPROFS PRO MEMBERS
A Day in the Life of… Your Buyer
How do your customers spend their days? Answer that, says Ardath Albee, and you'll have a deeper understanding of your prospects—and ways you can help them. Discover how in Building and Using B2B Buyer Personas to Grow Revenue, a four-part mini-workshop available now to PRO members.
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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DEC
11
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2-part Working Webinar Series with AJ Wilcox
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DEC
13
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3 live sessions | sponsored by StackAdapt
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