MarketingProfs Today: Wed Creativity to Data | Thought Leadership on Twitter | Gmail Usage | Facebook Targets Kids

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In this issue

1.	How-To: How to Successfully Wed Creativity to Data
2.	Article: 4 Ways to Build Your Thought-Leadership Influence on Twitter [Sponsored]
3.	PRO New Live Seminar: How to Succeed at LinkedIn Content Marketing
4.	Survey Says: The Gmail Effect: How Consumers' Email Preferences Have Changed
5.	#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week
6.	Infographic: The Small Business Guide to Instagram Stories

Join us on Jan 12 for our free 2018 Marketing Trends Virtual Conference: three actionable sessions, attendee-only resources, and more. Can’t make it on show day? Register now to get access on-demand.

How-To

At the Altar of the Future: How to Successfully Wed Creativity to Data

By Shravya Kaparthi

By working in lockstep with data scientists, creatives can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are—and then go on to devise more effective campaigns to influence consumers. Read More

Four Ways to Build Your Thought-Leadership Influence on Twitter

By Twitter Business [Sponsored Content]

When you have strong thought-leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel for reaching not just readers but also influencers who can help create more conversations around your content and your brand. Read More

FOR PRO Members

New Live Seminar: How to Succeed at LinkedIn Content Marketing

In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More

Gift yourself with a ticket to the best B2B marketing conference on the planet. Register for MarketingProfs B2B Marketing Forum 2018 and save up to $800.

Survey Says

The Gmail Effect: How Consumers' Email Preferences Have Changed

By Ayaz Nanji

The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. Read More

Quick Take

#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

By Christian Neri

Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... Read More

AT-A-GLANCE

The Small Business Guide to Instagram Stories [Infographic]

By Laura Forer

Here's a step-by-step process for creating Instagram Stories for your business, along with other features of the platform you can use to encourage even more views and engagement. Read More

event calendar

Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 2018	B2B Marketing Forum—Registration is now open!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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