MarketingProfs Today: Your Content Investment | Instagram for Retargeting | Storytelling Trends

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In this issue

1.	How-To: Get the Most Out of Your Content Investment: Strategize for a 700-Day Shelf Life
2.	#SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's Roundup
3.	PRO [Online Toolkit]: Optimize and Maintain Your Email List
4.	My View: Five Researched Trends About Data-Based Storytelling
5.	Survey Says: The Most Popular Fashion and Beauty Brands With Teens

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How-To

Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf Life

By Rory Schaff

The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that? Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Survey Says

By Ayaz Nanji

Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray. Read More

Quick Take

#SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's Roundup

By Angela Natividad

'Tis the season for retargeting, so find out how Instagram can help. You'll also get the full debrief on Facebook's new customer service tools, Google's new interactive mobile formats, and so much more. Skim for a very merry season! Read More

My View

Five Researched Trends About Data-Based Storytelling

By Ioana Pelehatai

Get the scoop on what makes for compelling brand stories, and check out new data on referrals, social media, and sponsored content. Read More

event calendar

Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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