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In This Issue
+ How-To: 3 Surprising Ways to Use PPC to Enhance Your Content Marketing
+ PRO: Today's Seminar: How to Use Testing to Improve Website Conversions
+ Survey Says: Marketers Are Failing to Connect TV Ads With Web Homepages
+ My View: Five Options for Attribution Modeling With Analytics Engines
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Advertisement  Is your creative team not getting the credit they deserve? You're not alone. Download this whitepaper and learn 5 ways to prove the value of your creative team today.
How-To Three Surprising Ways You Can Use PPC to Enhance Your Content Marketing
By Adam Lundquist
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. Read More
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PRO Today's PRO Seminar: How to Use Testing to Improve Website Conversions
You'll discover what steps you should incorporate into your testing to help increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons, and you'll gain new ideas that you can apply immediately. Read More
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Advertisement  Does your creative team get as much respect as a chihuahua in a dogsled race? No matter how hard you work, there is still a perception that all your team does is design SWAG and pick out brand colors? Learn 5 ways to prove the value of your creative team. Get the whitepaper today.
Survey Says
Marketers Are Failing to Connect TV Ads With Web Homepages
By Ayaz Nanji
Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy. Read More
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My View Five Options for Attribution Modeling With Analytics Engines
By Kurt Anagnostopoulos
Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise. Read More
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Dec 11
 PRO Seminar—How to Use Testing to Improve Website Conversions
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE!
Jan 6
 FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare
Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
 
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