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In This Issue
+ How-To: Start Building a Customer Base With Your Newsletter List
+ Podcast: Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuck
+ PRO How-To Guide: Transform Your Marketing With Mobile
+ Quick Take: Create Holiday Landing Pages Using DIY Website Tools
+ Survey Says: More SMBs Are Using Twitter to Advertise and Promote
+ My View: Which of These Six Needs Do Your Customers Have?
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How-To How to Start Building a Customer Base With Your Newsletter Subscription List
By Marian Pinera
Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented. Read More
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Podcast Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuck
By Kerry O'Shea Gorgone
In his Jab, Jab, Jab, Right Hook, Gary Vaynerchuck offers marketers strategies and tips to help them succeed on each social network and site, and shares how offering value pays big dividends time and again. Read More
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PRO How-To Guide: Transform Your Marketing With Mobile
This 20-page guide will outline a framework of five mobile innovation strategies ranging from SMS alerts, QR codes, and mobile websites to apps, augmented reality, and mobile sensors. You'll learn five steps for getting tactical with a social-mobile campaign. Read More
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Survey Says
SMBs Are Increasingly Using Twitter to Advertise and Promote
Of 600 SMBs surveyed in 3Q13, nearly a quarter (24%) now use Twitter to advertise and promote, up from 22% in 2012 and 16% in 2011. Read More
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Quick Take
Create Holiday (and Other) Landing Pages for Your Small Business Using DIY Website Tools
By Dimitri Horaites
With the right tools, a little know-how, and some scrappy can-do spirit, anyone can make a holiday promotion landing page to be proud of. Here's how. Read More
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My View Which of These Six Needs Do Your Customers Have?
By Rachel Honig
Focus on helping your customers fulfill their needs, not on selling product. Here's a look at look at the various needs that most customers have. Read More
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Dec 12
 PRO Seminar—Eight Secrets to More Successful Collaboration Between Sales and Marketing
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
 
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