Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Tuesday, December 10, 2024
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👋 Hello, Marketer!
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I've seen talk on social media about how to spot AI in writing, and many of the tips identify... exactly how I write. The best way to get trusted information is and always will be via trusted sources. I refuse to accept that em dashes are a sign of AI writing (and based on LinkedIn comments, many of you agree!). Long live the em dash!
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—Bri Krantz | MarketingProfs Marketing Manager
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Get ahead of these...
2025 Marketing Trends!
What trends will be HOT in 2025? Find out at this week's 2025 Marketing Trends Friday Forum, where three experts will shine a light on the year ahead! Free registration is open now.
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In This Issue
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ARTICLE
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Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I am a new [PRO] member. I've been attending free sessions for years, but finally became a member this year. I'm glad I did! I've learned a lot so far."
—PRO member, spring 2024
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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RESEARCH
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What Makes Social Media Content Relevant?
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
Check out the study findings ➔
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SPONSORED GUIDE
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Unlock Customer Data: 5 Use Cases
Salesforce's Data Cloud is making business data accessible and actionable for every frontline team. In this guide, learn five ways you can use Data Cloud to engage customers across the entire lifecycle, including more targeted advertising to lower acquisition costs and hyperpersonalized journeys to boost conversions.
Empower Sales to close deals faster ➔
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INFOGRAPHIC
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10 Passive-Aggressive Phrases to Avoid in Work Emails
This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.
See the infographic ➔
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MARKETINGPROFS EVENT
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2025 Marketing Trends Friday Forum
Get ahead of hot 2025 marketing trends while they're on the rise: AI and human insight in content marketing; media buying success at a time of new tools and new channels; AI + advocacy for gaining a B2B marketing competitive edge.
Reserve your spot ➔
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FOR MARKETINGPROFS PRO MEMBERS
Bingeworthy Socials
Become your market's can't-miss source of industry entertainment and insight! It's easier than you think with Zontee Hou's B2B social media action plan. Get it in the Building Brand Trust Through Social Media Working Webinar Series, included with PRO membership.
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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DEC
11
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2-part Working Webinar Series with AJ Wilcox
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DEC
13
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3 live sessions | sponsored by StackAdapt
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