| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Monday, December 10, 2018 |
Hello, discerning marketers.
Dos and Don'ts? Do's and Don'ts? Do's and Don't's? Which one is correct? See the second item in this issue's table of contents, below, for the style we've adopted at MarketingProfs; that's apparently also the AP Stylebook's choice. The Chicago Manual of Style, though, goes with Dos and Don'ts.
So which one should you use? As usual, Grammar Girl gives reasonable advice: "Unless your editor wishes otherwise, if you write books, spell it dos and don'ts; and if you write for newspapers, magazines, or the Web, spell it do's and don'ts. If you're writing for yourself, spell it any way you want."
And with that approach in mind, feel free to pick and choose from your menu of today's marketing know-how choices:
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| How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers |
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| Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset. |
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| Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events |
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| Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results. |
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| Creating Assets for Your Email Marketing Campaign: A NEW Course |
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| An email campaign is bigger than any single message. Every message you send must be thoughtfully, intelligently created to inspire a specific action, and to support your campaign goals. This new course shows you how to tackle every aspect of creating an email message. Start creating! |
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| The State of Blogging: Post Length and Publishing Frequency Trends [Study] |
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| Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research. To learn more about post length, results achieved, and amount of time devoted to writing,
check out the findings of the study. |
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| How to Use The Right Charts and Graphs for Your Data [Infographic] |
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| You're giving a presentation... when you notice the audience squinting at your graph. Someone's hand tentatively goes up. You pause, clarify what they are looking at, then try to continue smoothly. But it's too late... Now people are wondering about the accuracy of your graphs and your ability to present. Wake up from this nightmare by using the right graphs for your data. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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