MarketingProfs Today: Do Mobile Right | Ad-Blocking and Mobile | Personalization and Brand Love

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In this issue

1.	How-To: Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right
2.	PRO Today's Seminar: Eight Easy Ways to Amp Up Your Email List Growth
3.	Quick Take: Before You Worry About Ad-Blocking Apps, Consider These Four Tips
4.	My View: Three Quick Tips for Crushing Personalization and Achieving Brand Love
5.	Survey Says: How Businesses Are Using Events to Reach Customers

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How-To

Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right

By Eric Holmen

Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device. Read More

FOR PRO Members

Today's PRO Seminar: Eight Easy Ways to Amp Up Your Email List Growth

You'll get actionable, no-cost strategies to collect the maximum quantity of email addresses, along with tips and tricks for keeping typos, errors, and bogus entries out of your database. You'll also learn how to use third-party services to support your email efforts. Read More

Survey Says

How Businesses Are Using Events to Reach Customers

By Ayaz Nanji

Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric. Read More

Quick Take

Before You Worry About Ad-Blocking Apps, Consider These Four Tips

By Chris Lucas

Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips. Read More

My View

Three Quick Tips for Crushing Personalization and Achieving Brand Love

By Jill Talvensaari

Want to wow customers and foster brand love? Creating personalized, real-time, data-driven communications helps you do that—and more. Read More

event calendar

Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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