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Together with digital asset management company
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Stronger Financials in 2024
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MarketingProfs Master Class for PRO members
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| Get the ins-and-outs of KPIs, ROI, and P&L to impress your CFO and prove your value. Samantha Stone hosts A Marketer's Field Guide to Financial Goal Setting and Measurement, a Master Class to help you make data-driven financial decisions in the year ahead. Available on-demand for the PRO community. |
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| Profs Picks |
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| 2024 sounds like a year out of science fiction, but it's right around the corner. So what's in store for digital content in 2024? The 2024 edition of Canto's State of Digital Content Report reveals what's on your fellow marketers' minds. How are they approaching the challenges of content creation, management, and distrubution? Not surprisingly, most marketers (8 out of 10) say that AI content programs are beneficial for improving efficiency and productivity. Other highlights from the report include that content marketing teams are largely frustrated with the time it takes to search for digital assets, and that maintaining brand consistency is a top challenge for marketers. Many more valuable stats and insights await you when you download the free 2024 State of Digital Content Report by Canto. Check it out now! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
| News You Can Use |
| Updates from around the industry |
| MangoApps Relaunches TinyTake With the Ultimate B2B Customer Community Management Platform Yahoo Finance |
| Uberflip Announces Jeremy Schultz as Chief Executive Officer and Jonathan Cogan as Chief Revenue Officer PR Newswire |
| Global Tech Consulting Horizontal Digital Fortifies Leadership With the Strategic Onboarding of Ritu Jhajharia CXOtoday |
| Poised for Expansion, Rightworks Hires Monica Sullivan as Chief Marketing Officer Yahoo Finance |
| Oxx to Invest $190M in European B2B SaaS Scaleups PYMNTS |
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