|
Together with leading performance TV platform
|
|
|
|
Wednesday, December 1, 2021
|
|
| MarketingProfs event |
| Marketing Planning Friday Forum |
| The year is winding down, and many of your "plans" probably involve eggnog and fruitcake. But if you can get even the most basic 2022 marketing plans started before the holiday break, you'll thank yourself! Join us for three expert presentations. » |
|
|
|
Trust Us—You're Gonna Love It
|
MarketingProfs B2B Forum
|
| We can't say quite yet who's going to at our Spring B2B Forum Online, but we can say that it is happening April 6-7, 2022. Register now to get your ticket—which is just one small piece of a year-long PRO training bonanza: Nick Westergaard's Working Webinar in January, Jeannie Walters' Working Webinar in February, and Chris Penn's Analytics Master Class in March. |
|
|
|
|
|
|
|
|
| Profs Picks |
| sponsored |
| As a B2B marketer, you need every dollar in your budget to count—to work hard at reaching new audiences and nurturing leads. Which is why it's time to consider Connected TV, with its precision targeting and accountable measurement capabilities, which ensure your ads are effective at converting and hitting your KPIs. With CTV, you can even A/B-test TV ads. Performance TV platform MNTN has firsthand experience at testing those capabilities: As a B2B brand, it ran CTV campaigns to reach new prospects with third-party audience data, retargeted site visitors, and targeted leads on its ABM email lists. The campaign tested two ads, featuring MNTN Chief Creative Officer Ryan Reynolds (yes, him!), and the results were, well, not what Ryan was expecting. Here's the whole story: "How a Performance TV B2B Campaign Shattered Ryan Reynolds' Confidence..." Check it out! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Bombora Launches Insight Suite, Giving Publishers Full Picture of Website Visitors and B2B Purchase Intent MarTech Series |
| MeritB2B Acquires True Influence, Creating Industry-Leading Provider of Full Funnel B2B Data, ABM, and Demand Generation Solutions Yahoo Finance |
| New Guide From Cyberwire Helps B2B Marketers Take Advantage of Rapidly Emerging Opportunities in Podcast Advertising The Street |
| Trustpage Lands $5M to Boost Security Transparency for SaaS Vendors VentureBeat |
| VNTANA Partners with JOOR to Enable the First 3D and AR B2B Sales Platform Yahoo Finance |
| Fundbox, a Fintech Focused on SMBs, Raises $100M at a $1.1B Valuation TechCrunch |
| Corporate Visions and B2B DecisionLabs Become Underwriting and Research Partners for Global Inside Sales Association PR Newswire |
|
|
|
Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464
Did someone who cares about you forward this to you? Subscribe here to get your own copy.
|
|
|
|
