MarketingProfs: 3 event-marketing trends | Strategy course kickoff | Attribution benefits | Marketing-planning webinars

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with consent & preference management platform

Tuesday, December 01, 2020

	3 Event-Marketing Trends to Drive Business and Keep Attendees Safe
	TODAY: Kickoff Watch Party for Marketing Strategy Master Class MarketingProfs Master Class
	The Biggest Benefits of Marketing Revenue Attribution [Study]
	Marketing Planning: Get Ready for 2021 MarketingProfs event
	How to Become a Better B2B Cold-Caller [Infographic]

Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

TODAY: Kickoff Watch Party for Marketing Strategy Master Class

MarketingProfs Master Class

Join Allen Weiss, USC marketing professor and MarketingProfs founder, today, at 2 PM Eastern, for the kickoff to the Marketing Strategy Master Class. You'll complete the first of seven lessons, and you'll have a chance to ask Allen your best questions. Join us today.

You Can Create a Better Customer Experience

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Do you know your customers' preferences? Do they know how you protect their data? Consent and preference management is a key strategy for increasing user engagement by building trust and understanding your audience. See how: Get your free 14-day trial.

The Biggest Benefits of Marketing Revenue Attribution [Study]

Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research. Check out the findings of this study.

Marketing Planning: Get Ready for 2021

MarketingProfs event

To create successful, flexible, and accountable marketing plans, attend this week's Friday Forum. You'll get three educational sessions—from the nitty-gritty of a marketing plan to how to think like a CMO and plan your search marketing and digital ads. Register to attend (it's free!).

How to Become a Better B2B Cold-Caller [Infographic]

The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller. Check out the infographic.

Profs Picks

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What's the marketing ROI on customer consent and preference management? It's significant! In a recent survey data and marketing professionals estimated that for every dollar invested in consent and preference management systems, their business received 40x return on investment, on average. To learn how to use preference management to better understand and communicate with your audiences, join OneTrust PreferenceChoice in a virtual event for marketers.

Upcoming Events

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Webinar] Keys to Driving Webinar & Digital Event Registration
sponsored by ON24 | 60 minutes

DEC

[Webinar] Create Optimal Digital Experiences With Data & Content
sponsored by Jahia | 45 minutes

DEC

[Webinar] Top 3 Keys to Unlock Revenue Operations Value
sponsored by Dun & Bradstreet | 45 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

DEC

[Webinar] Data Drives Results, but Only If You Manage It
sponsored by ZoomInfo | 60 minutes

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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