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MarketingProfs
Dec 1, 2016 Vol. 15, No. 232
In this issue
1. How-To: How Online Communities Can Help You Market Throughout the Customer Journey
2. Video: Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)
3.  PRO  NEW Live Seminar: On the Edge of Email—Top Trends and Personalization
4. My View: Why Decreasing Inbound Call Volume May Help Your Business
5. Survey Says: How Consumers Find and Use Online Reviews for Local Businesses
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How-To
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How Online Communities Can Help You Market Throughout the Customer Journey
By Vitaliy Verbenko
Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help. Read More
Video
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Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)
By Cassie Nelson
Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar. Read More
FOR  PRO  Members
Today's PRO Item
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NEW Live Seminar: On the Edge of Email—Top Trends and Personalization
You'll learn what email best-practices and top trends savvy digital marketers follow to drive open and read rates and increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. Read More
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Survey Says
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How Consumers Find and Use Online Reviews for Local Businesses
By Ayaz Nanji
Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal. Read More
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My View
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Why Decreasing Inbound Call Volume May Help Your Business
By Jenn Horowitz
More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI. Read More

event calendar

Nov 29
 FREE Seminar—Navigating the Social Video Landscape
Dec 1
 MarketingProfs University—Email Marketing Master Course
Dec 1
 PRO Seminar—On the Edge of Email—Top Trends and Personalization
Dec 6
 FREE Seminar—Agile Marketing 101
Dec 8
 PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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