MarketingProfs Today: A/B vs. Multivariate Tests | Reaching Moms | Posts by Influencers

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In this issue

1.	How-To: Three Key Differences Between A/B-Testing and Multivariate-Testing
2.	My View: Six Things You Need to Know to Reach Moms
3.	PRO Take 10: How to Successfully Describe Your Services
4.	Survey Says: How Much Do Online Influencers Charge to Post About Brands?
5.	Infographic: Why Your Customers Are Uninstalling Your App

8 Ways to Build Your Brand with Social. Social media is one of the most powerful branding tools available. But in most cases, an organization's social brand isn't up to snuff. Take advantage of the tremendous opportunity social has to offer.
Use these helpful tips to get started!

How-To

Three Key Differences Between A/B-Testing and Multivariate-Testing

By Alp Mimaroglu

Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways the two differ. Read More

FOR PRO Members

Take 10: How to Successfully Describe Your Services

Breaking through the noise to present and describe your business to prospects is getting tougher by the day, but nailing your services description is vital to success. In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. Read More

Forrester Report: Master the Next Wave of Social. Social media offers both huge opportunities and daunting challenges. Marketers race to keep up but all too often without a clear roadmap in mind. It's time to get strategic about social.
Download this Forrester report to learn best practices.

Survey Says

How Much Do Online Influencers Charge to Post About Brands?

By Ayaz Nanji

Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh. Read More

Quick Take

Why Your Customers Are Uninstalling Your App [Infographic]

By Verónica Maria Jarski

You've spent time, energy, and money creating an app for your customers. But was all that work worth it? Here's a look at how long users keep apps and why they uninstall them. Read More

My View

Six Things You Need to Know to Reach Moms

By Dallas Lawrence

Mom is the primary decision maker for most of her family's purchases. Now, new research is giving us a better look into how the modern mom shops for her family (and how we can reach her). Read More

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