MarketingProfs Today: Content Marketing for E-Commerce | Paid Search Trends | Email vs. SMS

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In this issue

1.	How-To: The Three Content Marketing Tactics E-Commerce Marketers Often Miss
2.	PRO On-Demand Seminar: Discover Your Presentation Persona
3.	Survey Says: Paid Search Trends for 3Q17: Which Devices Are Driving Clicks?
4.	Infographic: Email vs. SMS: Battle of the Heavyweights

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How-To

The Three Content Marketing Tactics E-Commerce Marketers Often Miss

By Helen Scott

Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach. Read More

FOR PRO Members

On-Demand Seminar: Discover Your Presentation Persona

In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. Read More

Join an elite network of past & present leaders united by a shared experience of earning a degree at JU Davis College of Business. The 100% online AACSB accredited MBA program offers options for business professionals looking for a program with flexibility and diversity. Choose excellence today!

Survey Says

Paid Search Trends for 3Q17: Which Devices Are Driving Clicks?

By Ayaz Nanji

The proportion of clicks on Google paid search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. Read More

AT-A-GLANCE

Email vs. SMS: Battle of the Heavyweights [Infographic]

By Laura Forer

Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive. Read More

event calendar

Nov 10	Virtual Conference—Content Marketing \| Supercharge Your Content
Nov 14	FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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