MarketingProfs Today: Enriching Benefits = Brand Love | A B2B Rebrand | Singles Day

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In this issue

1.	How-To: 'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good People
2.	Podcast: How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line, and Call to Action
4.	Survey Says: How Millennial Business Leaders Are Changing SMB Marketing
5.	My View: What's Singles Day? Things Every Retailer Should Know

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How-To

'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good People

By Debbie MacInnis, C.W. Park

"Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand. Read More

Podcast

How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different. Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Free Ebook: 5 Tools to Improve Your SEO. Are you serious about getting results from SEO? Download this ebook to discover how to become better at SEO. Learn how to find the best keyword opportunities, optimize content, identify and fix technical problems. Download Free Ebook Now.

Survey Says

How Millennial Business Leaders Are Changing SMB Marketing

By Ayaz Nanji

Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from Magisto. Read More

My View

What's Singles Day? Things Every Retailer Should Know

By Paul Mandeville

The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity to win over half of the country's population. Read More

event calendar

Nov 10	PRO Seminar—Discover Your Presentation Persona
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