MarketingProfs Today: Post-Lead Content | Native Advertising ROI | What Marketers Do All Day

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In this issue

1.	How-To: How to Create a Post-Lead Content Marketing Strategy
2.	My View: Discover Shockingly Good Returns in Native Advertising
3.	PRO This Thursday: An Integrated Approach to Event Marketing
4.	Survey Says: What Do Marketers Do All Day at Work?
5.	Infographic: Discounting in the Digital Age

Are people trying your product, but not sticking around? Show them how to be successful before they walk away. Use targeted, automated messages to onboard new users, announce new features, and get them back on track.
Start a free 14 day trial of Intercom Engage.

How-To

How to Create a Post-Lead Content Marketing Strategy

By Chanin Ballance

To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion. Read More

FOR PRO Members

This Thursday: The Recipe for an Integrated Approach to Event Marketing

In this seminar, we'll share the EventBLT™ recipe—brand recognition, lead generation, and thought leadership—a framework for getting the most out of events. We'll walk you through each step of a proven event marketing plan and share tools that drive results through integrated marketing. Read More

Get people to try your product and stick around. Show them how to be successful before they walk away. Use targeted, automated messages to onboard new users, announce new features, and get them back on track.
Start a free 14 day trial of Intercom Engage.

Survey Says

What Do Marketers Do All Day at Work?

By Ayaz Nanji

Marketers say they spend on average just 36% of their workweek performing the primary duties of their jobs, according to a recent report from Workfront. Read More

Quick Take

Discounting in the Digital Age [Infographic]

By Verónica Maria Jarski

Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways. Read More

My View

Discover Shockingly Good Returns in Native Advertising

By David Wilkinson

If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good. Read More

event calendar

Nov 10	FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016
Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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