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In This Issue
+ How-To: Make the Most of the Holidays: 5 Things Online Retailers Should Do
+ PRO SmartTools: Conquer Your Email List
+ Survey Says: Smartphone Penetration Crosses 50% Threshold
+ Quick Take: Getting Your Best ROI as a Tradeshow Attendee
+ My View: Building a Community and Building an Audience Are Not the Same
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How-To Make the Most of Holiday Marketing: Five Things Online Retailers Should Do Now
By Liz Elting
Your stakes are highest during the holidays, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to boost sales? And how do you keep shoppers coming back after the holidays? Read More
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PRO SmartTools: Conquer Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Survey Says
Smartphone Penetration Crosses 50% Threshold; Apple iOS Gains on Google Android
For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% from the three months ended June 2012. Read More
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Quick Take
Getting Your Best ROI as a Tradeshow Attendee
As a tradeshow exhibitor, you create an exhaustive plan for getting the most out of every minute and every dollar. But do you plan with the same care when you're a tradeshow attendee? You can accomplish so much more than just learning something while you're there... Read More
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My View What's the Difference Between Building a Community and Building an Audience?
By Matthew Grant
Marketers often use the words "audience" and "community" interchangeably, but they don't mean the same thing. In a recent Marketing Smarts podcast, guest Becky McCray talked to me about the differences between building up an audience and creating a community. Read More
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Nov 9
 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
Nov 13
 FREE Seminar—Welcome Back! Proven Strategies to Re-Engage Inactive Subscribers
Nov 15
 PRO Seminar—How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
Nov 27
 FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
 PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 6
 MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
 
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