Today's dose of marketing know-how.
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Together with the work management platform for marketers and creatives
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Today's dose of marketing know-how | Friday, November 8, 2024
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👋 Hello, Marketer!
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Next week, the MarketingProfs team heads to Boston for another B2B Forum! I've prepared to be away from my cats by buying a treat dispenser with a camera and microphone on it so I can spy on and talk to them while I'm away—and give them some goodies when I miss them. They're about to get a lot of treats!
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βBri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Here They Come! B2B Marketing in a Gen Z World
Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience.
Learn more ➔
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COMMUNITY | JOKE
Being an elevator marketer is tough.
There are so many ups and downs!
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SPONSORED
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Are These Marketing Process Mistakes Costing You?
From haphazard creative reviews to repetitive tasks, this infographic breaks down the nine most common and costly marketing process mistakes teams make, and just how much money you could be losing.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 8, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ADVERTISE WITH US
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Do You Market to B2B Audiences?
Reach your B2B audience ➔
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VIDEO FROM THE ARCHIVES
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Brand Differentiation Through Experience Innovation
Guest Allen Adamson discusses the importance of adapting your brand to continually changing times. He urges marketers to focus on innovative customer experiences and to view change as an opportunity in order to create competitive advantage.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
More Than One Way to Attract a Crowd
A woman's home in Washington state was recently surrounded by up to 100 raccoons. Wish you could attract a crowd of buyers? Discover the power of lead magnets with Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Available now to PRO members.
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PROFS PICK—SPONSORED
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Struggling to scale your marketing without sacrificing quality or ROI?
Marketing teams today need to scale their operations to tackle more projects, cut costs, and boost the ROI of their efforts. Smartsheet empowers marketing and creative teams with a platform that manages content, workflows, and people, all while delivering better customer experiences at scale. By creating streamlined processes and workflows, all while gaining actionable insights into what's working or isn't, teams can confidently move faster, reduce inefficiencies, and increase ROI. Check out how Smartsheet can help optimize and scale your marketing operations.
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Upcoming Events
NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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