| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
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| Thursday, November 08, 2018 |
Hello, discerning marketers!
ABM, AI, B2B... today's newsletter is chock-full of initialisms, which are a type of abbreviation. Yes, you read that right: They aren't acronyms, which are another type of abbreviation—the kind pronounced as a word, such as SaaS and SWOT. Now you know. Even if that grammatical tidbit doesn't help you win big on a quiz show, hopefully you learned something new. That's what we're all about here at MarketingProfs, after all. So read on to learn even more. (We promise the rest of the newsletter will be more applicable to your marketing life.)
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| Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them |
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| ABM has taken marketing by storm. But despite their best efforts, some marketers are frustrated that they’re not seeing expected results from ABM and can’t seem to pinpoint where they’re going wrong. Here are six ways you can set up your ABM program for success. |
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| How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast] |
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| Yes, growth is great, but if your business is growing on a shaky foundation, all that work could backfire. Learn how to set up your company for healthy growth with best-selling author Allison Maslan as she shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. Listen here to get growing. |
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| An ABM Primer for B2B Marketers: The Role of Data, and How to Get Started |
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| In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. |
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| Four Considerations Before Investing in AI for Marketing |
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| Before you jump onto the artificial intelligence bandwagon, slow down just a minute. Yes, AI can improve your marketing programs, but without the right infrastructure and data in place, your AI program can backfire. See what you need to do to make sure AI means ROI. |
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| Creating Content for Effective Demand Generation: A NEW Course |
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| Content intended for demand generation succeeds best when you develop a keen understanding of your buyers and their individual purchase paths. This new course shows you how to develop handcrafted, artisanal content for each unique buyer persona. Ready? Let's get started. |
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| The Top Factors That Slow B2B Purchases |
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| B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research. But by giving them some basic information and clear pricing you can help alleviate their frustrations. See what else moves B2B buyers more quickly to a purchase. |
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| Top 10 Video Trends [Infographic] |
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| From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching. |
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| Profs Picks |
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| Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
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| Next week! Interested in leveling-up your career (and maybe even your life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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Glad you could be here today.
—Laura Forer
Assistant Editor, Webinar Moderator, and Wearer of Many Marketing Hats
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