MarketingProfs Today: Budget-Planning Mistakes | B2B Brand Awareness | Agencies' ABM Use

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In this issue

1.	How-To: Avoid These Four Marketing Budget-Planning Mistakes This Season
2.	Podcast: Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl
3.	PRO New How-To Guide: 62 Best-Practices of Top Business Bloggers
4.	Survey Says: The Use of Account-Based Marketing Among B2B Agencies
5.	Infographic: 10 Tips to Organically Market Your Brand on Instagram

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How-To

Avoid These Four Marketing Budget-Planning Mistakes This Season

By J.J. Kardwell

Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make. Read More

Podcast

Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI. Read More

FOR PRO Members

How-To Guide: 62 Best-Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

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Survey Says

The Use of Account-Based Marketing Among B2B Agencies

By Ayaz Nanji

Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase. Read More

AT-A-GLANCE

10 Tips to Organically Market Your Brand on Instagram [Infographic]

By Laura Forer

Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free. Read More

event calendar

Nov 7	FREE Seminar—7 Ways to Increase Engagement and ROI With a Mobile Event App
Nov 10	Virtual Conference—Content Marketing \| Supercharge Your Content
Nov 14	FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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