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In This Issue
+ How-To: Marketing-IT Alignment Is Possible: Why You Need Your IT Dept.
+ #SocialSkim: Social Media This Week: G+, Facebook News, Recruiting
+ PRO: [Online Toolkit] Create High-Performance Landing Pages
+ Survey Says: 75% of US Kids Under 8 Have Access to Smartphone or Tablet
+ My View: QR Codes Are Back (and Here's Why You Should Care)
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How-To Marketing-IT Alignment Is Possible: Why You Need Your IT Department
By Adele Sweetwood
As customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT and Marketing that will be the lynchpin to grasping new, emerging opportunities. Read More
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PRO [Online Toolkit] Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  How do Gmail tabs and other ISP trends affect your emails? Join us for Email Deliverability: Trends, Changes, and Impact on November 12, a free seminar from MarketingProfs, and learn what's changing and how to use this info to maximize your email programs and sender reputation. Register today.
Survey Says
75% of American Children Under 8 Have Access to a Smartphone or Tablet
By Ayaz Nanji
Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just two years ago. Read More
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Quick Take
#SocialSkim: Social Media This Week: G+ Changes, Facebook News, Recruiting
By Angela Natividad
Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift. Read More
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My View QR Codes Are Back (and Here's Why You Should Care)
By Uriel Peled
QR codes once were one of the most untapped marketing resources. Today's marketers, however, have a better understanding of the power of QR codes. Read More
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