MarketingProfs: In this issue: 8 KPIs for influencer measurement; the cure for crummy copy; 3 KPIs to track email health; storytelling for marketers

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the world's most comprehensive B2B database:

Thursday, November 07, 2019

	8 Practical Yet Powerful KPIs for Measuring Influencer Performance
	The Cure for Crummy Copy: Laura Belgray of Talking Shrimp [Podcast]
	3 KPIs to Track the True Health of Your Email Marketing Efforts sponsored
	We Were Built to Pay Attention to Stories: It's Science!

Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is. Or, more specifically: How do we measure it?

Three KPIs to Track the True Health of Your Email Marketing Efforts

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Only 8% of marketers say their data is 91-100% accurate, according to exclusive research from Forrester commissioned by DiscoverOrg. The August 2019 study evaluates how B2B intelligence solutions improve business outcomes. Access the research now.

The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read more and listen in on this insightful conversation.

We Were Built to Pay Attention to Stories: It's Science!

MarketingProfs event

One of the best ways to create authentic, lasting connections with your audience is to use narratives in your marketing. And the MarketingProfs Storytelling Summit for Marketers will give you the know-how to do it. Save $100 with code BINGELEARN.

Profs Picks

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A mere 8% of B2B marketing professionals say their sales and marketing data is 91-100% accurate. Given that fact, it's easy to see why only 1.2% of B2B companies achieve an assessment score indicating sales and marketing intelligence maturity. Those data points are from a DiscoverOrg-commissioned study conducted by Forrester Consulting. But some companies do have higher-quantity and higher quality leads and pipelines—and higher growth and revenue—because they implement B2B sales and marketing intelligence solutions. See exactly what the study found.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

NOV

[Webinar] Video Is the Future of Content Marketing
sponsored by Prezi | 30 minutes

NOV

[Webinar] Four Ways to Get Started With Agile Marketing
sponsored by Workfront | 60 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

NOV

[Webinar] Using Social Listening in Your Content Strategy
sponsored by Uberflip | 60 minutes

NOV

[Webinar] Got an App? Keep Them Tapping!
sponsored by CleverTap | 60 minutes

NOV

3–6
2020

[In-Person Event] MarketingProfs B2B Forum 2020
We're heading back to San Francisco! Earliest Bird pricing now available.

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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