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In this issue

1.	How-To: When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively
2.	Article: PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons [Sponsored]
3.	PRO Take 10: Eight Ways to Improve Your Instagram Presence
4.	Survey Says: Are Younger Consumers Over Email?
5.	Infographic: The Small Business Guide to Facebook Video Marketing

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How-To

When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively

By Ida Morris

Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s. Read More

Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons

By Zack Bedingfield [Sponsored Content]

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read More

FOR PRO Members

Take 10: Eight Ways to Improve Your Instagram Presence

You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More

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Survey Says

Are Younger Consumers Over Email?

By Ayaz Nanji

Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy. Read More

AT-A-GLANCE

The Small Business Guide to Facebook Video Marketing [Infographic]

By Laura Forer

Facebook videos can engage your customers and drive new leads, and they don't have to be daunting to create or promote. Today's infographic offers 11 tips to ensure your videos stand out. Read More

event calendar

Nov 7	FREE Seminar—7 Ways to Increase Engagement and ROI With a Mobile Event App
Nov 10	Virtual Conference—Content Marketing \| Supercharge Your Content
Nov 14	FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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